A multifunctional space opened in October 2020, the showroom combines work areas dedicated to the professionals of real estate and architects with welcoming mono-brand and multi-brand display areas.
Partners in the project are Ceramiche Caesar, Quadrodesign and Rexa, brands that have chosen Mo.1950 as their Milan hub dedicated to contract services.
Conceived by designer Matteo Lualdi to welcome all the partner brands to their full potential, Mo.1950 is a space for projects as well as a destination for the general public: an authentic environment where to find solutions to furnish with style and originality.
The material library is the beating heart of the showroom. A vast archive of materials from Mo.1950 partner brands, but not only, to help the designer to develop the creative phase of the work and the client to see and touch materials and finishes. A series of moodboards—combining stoneware, fabrics, wallpaper, wood and much more—help to tangibly illustrate the possible combinations and opportunities for design personalisation.
Tailor-made projects and original collaborations between Mo.1950’s partner brands materialise here in elegant hybridisation results that are unique, whilst confirming the authenticity of each brand. Because the objective of Mo.1950 is one and only one: to best interpret the needs and tastes of the customer by valuing its business partners.